Isn't it hard when you pack your lunch and you want to bring your favorite bottle with your lunch but you're concerned that it will squish your sandwhich? Also, what's the point of having your soda in the fridge at home only to warm up once you finally get to enjoy it. In addition, when your lunch is waiting in the fridge, do you want to have to turn every bag that you find to get the one that you packed? Built NY is our new best friend and has a lunch tote that is fashionably cute and easy to identify! Look at the above pictures (I like the plaid bag). I love how the bottle is separate from the rest of your lunch and the features of the bag are a must that carry their lunch/snacks/ etc to wherever their office may be. The best feature besides being machine washable is that opens out to a placemat! How perfect is that a lunch bag that is also a placemat? Built NY is something like an engineer of portable items! If you check out the site to purchase your own lunch tote, you will find baby bottle carriers, wine bottle carriers and more. I have spent about half an hour I am definitely impressed and knw this would be something that See Pretty Things' readers would love to have for themselves as well!